Design is So Simple
“Design is so simple, that’s why it is so complicated” This quote by Paul Rand sums up how he became one of the most well-known American graphic designers. His specialty was corporate logos for companies such as IBM, ABC, and UPS, just to name a few. Some would say his logos are simplistic, but his graphics are still used today by these major companies, so he must have done something right. He believed that a design didn’t need to be elaborate in order to survive.
For branding companies, these are words to live by.BACK TO BLOG