Nov
22
2013

Design is So Simple

by Nicholas Galekovic

KOVICK_Quotes_01

“Design is so simple, that’s why it is so complicated” ┬áThis quote by Paul Rand sums up how he became one of the most well-known American graphic designers. His specialty was corporate logos for companies such as IBM, ABC, and UPS, just to name a few. Some would say his logos are simplistic, but his graphics are still used today by these major companies, so he must have done something right. He believed that a design didn’t need to be elaborate in order to survive.

For branding companies, these are words to live by.

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