Having conquered the reality TV and jewelry worlds, Jonathan Cheban’s culinary passion inspired him to dive into the a sushi business. Kim Kardashain’s pal Jonathan planned to bring New York’s famed Sushi MiKasa to Miami. Mr. Cheban looked towards us to tailor the old Sushi MiKasa brand. He was looking for a stylish design that would reflect luxury couture sushi that served the highest in quality . We had just the right recipe for him.
To stand out in the crowded sea of sushi spots in Miami, we created a timeless mark that represented a venue of high stature. Going for a minimalistic yet unique look, you will notice in the middle of the “M” mark has a hidden fish.