Our client wanted to reposition their brand to reach a broad market. The previous brand Silowet Couture cornered their audience to solely woman. They wanted to create a new name, strategy, brand identity, and website that would show the beauty in the detail of their craftsmanship work.
We hand crafted the perfect name “Caveat” which means the fine print and detail to symbolize the brand paying close attention to detail. What most people overlook, we realize the beauty is in the details.