Dec
13
2013

BRAND IMPROV

by Nicholas Galekovic

Kovick_Fun_Honda_a

Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered.

In October, Honda and Taco Bell flawlessly demonstrated brand improv, which is having a certain person be the voice of the company by representing the brand in a real-time, creative manner. Honda was in the midst of their campaign supporting new vacuum cleaners being put into the Odyssey minivans when they decided to poke at a fellow mega-brand, Taco Bell. Below is the link to view the tit-for-tat exchange between Taco Bell and Honda on Twitter…

https://twitter.com/TacoBell/status/385097327590920192

Their Twitter battle received national attention and hundreds of favorites and retweets. Consider a similar creative and bold approach for your brand!

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