Archive for the ‘Fun’ Category

Dec
18
2013

The Anchorman Brand

by Nicholas Galekovic

KOVICK_Fun_Anchorman

The release of the "Anchorman" sequel is today, so thankfully, the wait is over! Instead of your typical movie marketing and branding tactics to build the hype, Paramount Pictures went in a different direction to promote the film: social media. ...

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Dec
13
2013

BRAND IMPROV

by Nicholas Galekovic

Kovick_Fun_Honda_a

Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered. In October, Honda and ...

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