Torrence Village

Brief:

With thousands of motorist traveling on I-77 each day, Torrence Village wanted to create a billboard that would pop with color!

Solution:

With only 15 seconds of rotating ad time, we had to quickly capture the viewers attention. Notice the painter hanging from the billboard manual “painting” the billboard. With “EXIT 23″ being a key piece of info we made it large against a solid black background so it would pop during the day and at night. Also with there being over 20 tenants in the plaza, we made multiply vacations where the company logos change on the right side. To give the billboard a slight edge, we added a hint of wrinkled paper effect to the white.