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Walmart – Brand Evolution Series
- release date:
Apr. 27th 2012
- 1 year ago
The company has tried out various colors and variation of the word Walmart over the years. In 1962, when Sam Walton started, the company, the logo had simply the word spelled in a very basic design.
The logo was changed in 1964, when a hyphen was added and the color was also changed from blue to black. This came to be known as the “Frontier Font Logo”. The 1968 logo shown here is the discount city logo, which was mainly used for uniforms, in-store signing etc, but it was never used to advertise or even in annual reports.
The 1981 logo changed the curly font to a more solid font, giving the company a more stable, established and balanced look. The hyphen in this logo was replaced by the star in 1992, and the familiar blue color of the logo returned for the first time after the company’s inception.
Walmart is probably one of the few companies, who have tried so many logos, but their current logo is more like the original logo, other than any other intermediate logo. The font differs a little from the original and is indeed more stylish, but the ‘Walmart’ word without a break appears for the first time after 1962. They have kept the star from 1992, but moved it to the end.