With Brand Identity being the most universal assest of a company, what would happen if a Brand where to swap out their traits with another competitors assets.  In this series you we easily see how important a Brands assets are to its image and how different it looks without them.  Today we swapped Google and Bing.

From color swapping to mark and symbol swaps, let us know if you would like to see a specific Brand Swap in this series.  These images are from Graham Smith.