Nov
15
2013

Behind the Name: 3M

by Nicholas Galekovic

Kovick_BTN_3M_a

With every great name beholds an even greater story line. Today we will focus on how the brand 3M came about.  From the company's original name, Minnesota Mining and Manufacturing, the name was shorted to 3M when the company changes ...

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Nov
15
2013

Shell Brand Evolution

by Nicholas Galekovic

Kovick_BE_Shell

Some brands stand the test of time, and other do not.  In this series we are taking a look at some of the most famous brands and their identity evolution. Today we will be analyzing Shell Brand Evolution. The evolution ...

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Nov
14
2013

Pepsi Perfect Santa

by Nicholas Galekovic

Kovick_BA_Santa

Don't let Hollywood glamour fool you, at the end of the day we are all human and have our flaws. However with a little tool called Photoshop, we set our media standards high with unrealistic photo touchups to create the ...

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