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Mercedes – Brand Evolution Series
- release date:
Apr. 2nd 2012
- 1 year ago
The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz & Cie, founded by Karl Benz. Both the companies were similar in their work and were situated in close proximity.
It was after the World War I, when the German economy was shattered, that both these companies decided to from a syndicate in 1924, and then finally merge in 1926, called Diamler-Benz.
In 1902, the logo for Mercedes was nothing more than the simple company name. However, it was changed to a 3 pointed star in 1909. The origin of this star came from a postcard by Diamler, where he had drawn a 3 pointed star which represented ‘making vehicles in land water and sky’.
After 1926, a new symbol for Mercedes-Benz came into picture, where the original logo of both the companies was merged into one. It combined the 3 pointed star of Mercedes and the laurel wreath of Benz.
Over the years, the symbol has been improved vastly in design and simplicity. It has been recognized as a symbol representing luxury and top tier cars.