Jan
16
2014

New Work – BAKU

by Nicholas Galekovic

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We are excited to announce our latest portfolio showcase item.  Being the first authentic robata restaurant in Southpark, BAKU was looking for a modern brand with a touch of traditional rustic edge. Having to capture the essence of this traditional ...

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Dec
18
2013

The Anchorman Brand

by Nicholas Galekovic

KOVICK_Fun_Anchorman

The release of the "Anchorman" sequel is today, so thankfully, the wait is over! Instead of your typical movie marketing and branding tactics to build the hype, Paramount Pictures went in a different direction to promote the film: social media. ...

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Dec
13
2013

BRAND IMPROV

by Nicholas Galekovic

Kovick_Fun_Honda_a

Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered. In October, Honda and ...

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Dec
10
2013

PROBLEM SOLUTION

by Nicholas Galekovic

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“We cannot solve our problems with the same thinking that created them.” – Albert Einstein Design is ever evolving. No matter what field of work you’re in, change is necessary in order to survive in business. Today, we all have ...

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Dec
06
2013

Fordarri – Brand Swap

by Nicholas Galekovic

Kovick_BSS_Ford_Ferrari

With Brand Identity being the forefront asset of a company, what would happen if a Brand where to swap out their traits with another competitors assets. In this series you we easily see how important a Brands assets are to ...

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Dec
04
2013

BLACK (BRANDING) FRIDAY

by Nicholas Galekovic

KOVICK_B_BLKFRI

The date doesn’t matter anymore. In fact, it may have never mattered. The infamous day dubbed “Black Friday” has become one of the biggest branding tactics used by retail companies, ironically making the special date not so special. People ...

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Nov
22
2013

Design is So Simple

by Nicholas Galekovic

KOVICK_Quotes_01

"Design is so simple, that's why it is so complicated"  This quote by Paul Rand sums up how he became one of the most well-known American graphic designers. His specialty was corporate logos for companies such as IBM, ABC, and ...

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Nov
21
2013

Starbucks On The Go

by Nicholas Galekovic

KOVICK_B_SBUCKS_a

Tall. Grande. Venti. One word comes to mind when we hear those words: Starbucks. We all know that Starbucks is one of the most recognizable brands in the world with customers of every race, orientation, and age. Yet, they are ...

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Nov
15
2013

Behind the Name: 3M

by Nicholas Galekovic

Kovick_BTN_3M_a

With every great name beholds an even greater story line. Today we will focus on how the brand 3M came about.  From the company's original name, Minnesota Mining and Manufacturing, the name was shorted to 3M when the company changes ...

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