Nov
14
2013

Pepsi Perfect Santa

by Nicholas Galekovic

Kovick_BA_Santa

Don’t let Hollywood glamour fool you, at the end of the day we are all human and have our flaws. However with a little tool called Photoshop, we set our media standards high with unrealistic photo touchups to create the idealism of perfection.

In this post series we created an animated GIF to show the touch-ups made to the Pepsi Perfect Santa.  The animated GIF shows the before and after images which give you a perspective of what goes on behind the scenes.  You may be surprised how not perfect we all are in a beautiful way.

Let us know if you want to see any particular Before & After shots by REPLYING BELOW

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3 responses to “Pepsi Perfect Santa”

  1. Theresa says:

    seeing Santa’s eyes closed then wide open as well as the Pepsi can size Pops out!
    Very cool to know!

  2. Theresa says:

    Kovick is a Brand developer to watch as far as Growth! Nick has true insight and raw talent!

  3. Thanks for the support @Thersa

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