New Charlotte Hornets
The Charlotte Bobcats home game Saturday night was a very special one. Not because they were victorious, unfortunately, but because of the much anticipated reveal of the new logo for the Hornets name that will be brought back to Charlotte next season, and I was there to capture the ceremony.
Nicholas Galekovic, founder of KOVICK, stated the following about the new brand identity of the new Charlotte Hornets logo:
It’s not that the identity is a bad design in itself, (although it looks more like a mosquito / dragon fly), it’s just that it completely killed the value of a classic brand identity. If that many people rallied to “Bring Back the Buzz”, subconsciously what they really wanted was the original brand. I understand they wanted to revamp the brand to make it look “up to date” and “fierce”, however they should have taken the same approach that the Carolina Panthers did. Make some minor polishes but not completely deface it. Death to a classic brand is what I think of this.
Michael Jordan, owner of the Bobcats, did the honors and introduced the logo concept video to the fans. The ending shot was the new logo in all it’s glory: a sleek, modernized hornet with the classic teal and purple colors hovering behind the “Charlotte Hornets” team name. The fans loved the new look, which made everyone even more excited for the name to come home to the Queen City.
What do you think? Should the Nike designers have kept with the classic logo to maintain the brand value, or is the new logo a smart move in the right direction?
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