Archive for December, 2013
New Charlotte Hornets

The Charlotte Bobcats home game Saturday night was a very special one. Not because they were victorious, unfortunately, but because of the much anticipated reveal of the new logo for the Hornets name that will be brought back to Charlotte ...
Continue ReadingThe Anchorman Brand

The release of the "Anchorman" sequel is today, so thankfully, the wait is over! Instead of your typical movie marketing and branding tactics to build the hype, Paramount Pictures went in a different direction to promote the film: social media. ...
Continue ReadingBRAND IMPROV

Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered. In October, Honda and ...
Continue ReadingPROBLEM SOLUTION

“We cannot solve our problems with the same thinking that created them.” – Albert Einstein Design is ever evolving. No matter what field of work you’re in, change is necessary in order to survive in business. Today, we all have ...
Continue ReadingFordarri – Brand Swap

With Brand Identity being the forefront asset of a company, what would happen if a Brand where to swap out their traits with another competitors assets. In this series you we easily see how important a Brands assets are to ...
Continue ReadingBLACK (BRANDING) FRIDAY

The date doesn’t matter anymore. In fact, it may have never mattered. The infamous day dubbed “Black Friday” has become one of the biggest branding tactics used by retail companies, ironically making the special date not so special. People ...
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