Archive for December, 2013

Dec
18
2013

The Anchorman Brand

by Nicholas Galekovic

KOVICK_Fun_Anchorman

The release of the "Anchorman" sequel is today, so thankfully, the wait is over! Instead of your typical movie marketing and branding tactics to build the hype, Paramount Pictures went in a different direction to promote the film: social media. ...

Continue Reading

Dec
13
2013

BRAND IMPROV

by Nicholas Galekovic

Kovick_Fun_Honda_a

Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered. In October, Honda and ...

Continue Reading

Dec
10
2013

PROBLEM SOLUTION

by Nicholas Galekovic

KOVICK_Quotes_02

“We cannot solve our problems with the same thinking that created them.” – Albert Einstein Design is ever evolving. No matter what field of work you’re in, change is necessary in order to survive in business. Today, we all have ...

Continue Reading

Dec
06
2013

Fordarri – Brand Swap

by Nicholas Galekovic

Kovick_BSS_Ford_Ferrari

With Brand Identity being the forefront asset of a company, what would happen if a Brand where to swap out their traits with another competitors assets. In this series you we easily see how important a Brands assets are to ...

Continue Reading

Dec
04
2013

BLACK (BRANDING) FRIDAY

by Nicholas Galekovic

KOVICK_B_BLKFRI

The date doesn’t matter anymore. In fact, it may have never mattered. The infamous day dubbed “Black Friday” has become one of the biggest branding tactics used by retail companies, ironically making the special date not so special. People ...

Continue Reading