Archive for December, 2013
Dec
23
2013
New Charlotte Hornets
The Charlotte Bobcats home game Saturday night was a very special one. Not because they were victorious, unfortunately, but because of the much anticipated reveal of the new logo for the Hornets name that will be brought back to Charlotte ...
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Dec
18
2013
The Anchorman Brand
The release of the "Anchorman" sequel is today, so thankfully, the wait is over! Instead of your typical movie marketing and branding tactics to build the hype, Paramount Pictures went in a different direction to promote the film: social media. ...
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Dec
13
2013
BRAND IMPROV
Being quick and witty can gain major attention for your brand. Whether it’s through marketing, tweeting, or creating the next viral Youtube video, brand improv is the key to getting noticed and more importantly, remembered. In October, Honda and ...
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Dec
10
2013
PROBLEM SOLUTION
“We cannot solve our problems with the same thinking that created them.” – Albert Einstein Design is ever evolving. No matter what field of work you’re in, change is necessary in order to survive in business. Today, we all have ...
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Dec
06
2013
Fordarri – Brand Swap
With Brand Identity being the forefront asset of a company, what would happen if a Brand where to swap out their traits with another competitors assets. In this series you we easily see how important a Brands assets are to ...
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Dec
04
2013
BLACK (BRANDING) FRIDAY
The date doesn’t matter anymore. In fact, it may have never mattered. The infamous day dubbed “Black Friday” has become one of the biggest branding tactics used by retail companies, ironically making the special date not so special. People ...
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